Today’s guest is Juliana Salazar, a creative director with a track record of building trend-setting brands. Juliana started in retail and buying at Saint Laurent, Intermix, and Hirshleifers, before her pivotal moment at Ganni, where she was brought on as brand manager to facilitate Ganni’s US expansion. 6 months into the job, Ganni became the “it girl” brand in New York, and within 8 months, Ganni received investment from L Catterton.
Juliana and I connected through Instagram - I saw that we had a lot of mutual connections and is followed by people I respect. When I read about her experience in HURS, I wanted to invite her on as a guest because I love talking to the “behind-the-scenes” industry people for their perspective.
Juliana’s other work includes Aime Leon Dore, Ghia, Crown Affair, Nike, Comme Si, Kimai, Tiffany & Co, and Soho House. In the interview, she shares personal insights and stories that anyone building a brand can learn from.
Interview Highlights:
Skill set for creative directors today
Helping Ganni's US expansion in the early days
Getting big results from a tiny budget
Leveraging a change in consumer behavior
Building relationships through social media
How to stand out as a freelance creative
Product is king, marketing is queen
Thoughts on the state of fashion today
Advice for aspiring creative directors
