Building & exiting a luxury cupcake brand

An interview with Candace Nelson, founder of Sprinkles Cupcakes

Welcome to The Stanza’s In The Room interview series, designed to make you feel like you’ve just had a very satisfying and insightful coffee chat with an industry leader.

This week’s guest is Candace Nelson, who founded the infamous Sprinkles Cupcakes in Beverly Hills in 2005, and started a national cupcake craze. Since then, she sold Sprinkles to a priv…